Wednesday, 23 December 2015

Why 2015 has been a fantastic year for property sellers in Essex and Kent

Recently released data from property portal Rightmove has revealed the most in-demand property hotspots in 2015. And it makes for good reading for sellers from parts of Essex and Kent that we at Balgores Property Group operate in.

Demand for property hit an all-time high in 2015, with 110 million visits to Rightmove from house-hunters per month.

Average asking prices also leapt across the country, with Kent performing particularly strongly. Of the top ten highest new seller asking price growth areas outside London, four of the top five were in Kent. This includes Gravesend, where we have a prominent branch helping customers to buy, sell, rent or let a property. The town’s average asking price rose by 20.5%, from £214,308 to £258,232.

Speedy sales would also appear to be on the increase. Across England and Wales the average time it took for a property to sell in 2015 was just 62 days. Regionally speaking, the East of England – which incorporates many of our Essex offices – performed especially well when it comes to properties being sold in double-quick time.

Purfleet and South Ockendon, both places near to our branches in Romford, Upminster, Hornchurch and Basildon, were in the top ten quickest places to sell a property outside London – 28 and 29 days respectively.

For sellers, the prospects of pushing through a quick and smooth house sale – which is something everyone is striving for – are clearly much higher if you happen to live in the East of England.

What is known as the ripple effect – where people who are priced out of buying in London and the South East move to more affordable areas nearby – has helped to increase demand in places like Essex, Kent and Hertfordshire.

With the country’s well-documented housing shortage, demand continues to massively outstrip supply. This, in turn, is pushing up asking prices and giving sellers more leverage when it comes to negotiation.

January is typically Rightmove’s busiest month, so sellers would be well-advised to bring their property to market in time to take advantage of this surge in interest.

This year, Rightmove’s New Year rush lasted a little while longer – with the portal recording its busiest month in March. There is nothing to suggest that 2016 will be any different, with the property website expected to receive record numbers of traffic and page visits over the next 12 months.

For more information about how Balgores Property Group can help sell your home, please contact us at one of our many branches.


We have operations across Essex and Kent, from Gravesend to Upminster. To find out how much your property could be worth in the current marketplace, check out our free instant online valuation tool. 


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